Unlike liquid detergent, Dizolve contains no water and requires no plastic container, which means big savings for the environment. Back in 2007, Walmart realized that liquid detergent was way more diluted than it needed to be. Large bottles were good for detergent companies because they
are more prominent on the shelf, but bad for retailers because it needlessly takes up precious shelf space and for the environment because it wastes plastic and water. Walmart imposed a requirement for all detergent to be two times concentrated in order to liberate shelf space, thus saving, as they like to point out, more than 400 million gallons of water (that’s 100 million showers!) and 95 million pounds of plastic resin over three years. Considering that they sell one quarter of all the detergent in the United States, the annual savings of a switch from 1x to 2x concentration nationally would be 530 million gal of water and 126 million pounds plastic. It’s great to hear about a large corporation taking a green initiative, but what this story leaves implicit is that, even when reduced by half, the detergent industry uses 126 million pounds of plastic and 530 million gallons of water each year. We all know that water is a precious resource, but plastic just gets recycled anyway, right? Wrong. According to the EPA, the recycling rate for HDPE bottles (that’s the type of plastic detergent jugs are made of) is only 28 percent. In other words, out of 126 million pounds of detergent container plastic per year, 90 million pounds end up in landfills or worse. We’d say that’s 90 million good reasons to switch to Dizolve.